A couple years ago, my father in law obtained his real estate license. Like any business today, a lot of his success was dependent on having a strong Internet presence, particularly through branding and social media. As far as branding, his first obstacle was to create his own website for his real estate business. With plenty of premium WordPress themes in the real estate niche to choose from, he found one that was very nice, but also gallery centric. In other words, he would try to attract prospects by showing them pictures of great homes.
As it turns out, this presented a major issue in itself that he did not anticipate at first. He thought it would be convenient and simple enough to use the Internet and download pictures of the homes he wanted to display on his website. A couple months later, several “angry” emails came through notifying him that he had to take down all of his pictures or “John Doe” would take legal action against him. In these scenarios, you cooperate, take down the images, and everyone’s happy. Well… kinda… I guess the better word would be “relieved” in my father in law’s case.
The problem is my father in law did not have permission to use these images on his website, so he went back to the drawing board thinking, “No biggie. How hard can it really be to find royalty free images to use on my website?” Well, unless he is going to drive over to those houses and take the pictures himself, it turns out that it’s actually quite difficult to find the right royalty free images online.
But times have changed for the better if you are using WordPress to create your websites. The ImageSuite 2.0 plugin has made it possible to have an abundance of royalty free images in any niche on demand. If my father in law had ImageSuite 2.0 installed on his WordPress-based site back when he was searching for images to use, he would have simply entered “houses in (city name)”, clicked the search button, and ImageSuite 2.0 would have presented him with more than enough options to choose from.
On top of that, ImageSuite 2.0 gives you the ability to enter any image without leaving your WordPress account area. To do this, you would simply click the “Edit” button after choosing your image, and you could pretty much do whatever you want with these images. For example, if it’s a picture of a house on Dove Court in Denver, Colorado, you could click on the text tool and write the street address onto the actual photo. Or perhaps you add a custom border to each photo to sort of give all of the images your brand’s “stamp”. The list goes on and on and I think many business owners with websites will benefit from ImageSuite 2.0. Technically, you could benefit from this plugin even if you do not use WordPress, but it’s obviously ideal for WordPress users that are already logged in to a WordPress dashboard.